The Ratings Game: Tesla’s stock dives after bearish analyst predicts deliveries miss

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Shares of Tesla Inc. took a dive Monday, to extend their pullback from last week’s record close, after Cowen analyst Jeffrey Osborne said he expects 2019 vehicle deliveries to come in below the low end of the electric vehicle maker’s guidance range.

Osborne raised his fourth-quarter vehicle delivery estimate to 101,000 from 95,000, citing strength in China and the Netherlands, ahead of reduced subsidies next year. Despite the increase, he expects the 2019 delivery total to be about 356,000 vehicles, “slightly missing” projections of 360,000 to 400,000 vehicles.

He said subsidy changes continue to be the biggest driver of market adoption of Tesla’s products.

“Despite commentary earlier this year suggesting a smoothing of deliveries through the quarter, Tesla appears to continue to stress its logistics for end of quarter surges,” Osborne wrote in a note to clients.

The stock TSLA, -3.30%  dropped 2.4% in midday trading, paring earlier losses of as much as 4.9% to an intraday low of $409.26. Trading volume was about 8.4 million shares, already nearly reaching the full-day average of about 8.9 million shares.

Osborne now expects 15,000 Model S and Model X deliveries during the fourth quarter, which is below management-provided estimate of 20,000, while his Model 3 delivery estimate of 85,300 vehicles is roughly in line with expectations of 85,500.

Excluding deliveries in China and the Netherlands, Osborne said he expects fourth-quarter Model 3 deliveries to be down 9% from the third quarter, and down 7% from a year ago. He said the decline “highlights the demand saturation we are seeing across most mature markets as we shift from pent-up demand to steady flow demand.”

Osborne’s call comes as Tesla made its first deliveries of cars built at its Gigafactory 3 plant in China on Monday. Read more about the first cars made at China gigafactory.

Osborne kept his rating at underperform, which he’s had on Tesla since at least August 2017, while bumping up his stock price target to $210 from $190. But that new target is still about 50% below current levels.

The stock was set to suffer a second straight decline, which snapped a six-day win streak, capped by the Dec. 26 record close of $430.94.

Also read Tesla’s stock continues record-setting run after analysts raises share-price target by $100.

See related: Elon Musk makes cannabis joke on Twitter as Tesla’s stock jumps above $420.

“We continue to see risks to the company’s growth story, which we believe is likely to be challenged as competition enters the market and the Model 3 sales steady run rate is realized,” Osborne wrote. “Simply, we see a lot more than can go wrong than can go right,” as Chief Executive Elon Musk’s master plan plays out.


Osborne is one 11 analysts, of the 33 analysts surveyed by FactSet, that have the equivalent of a sell rating on Tesla. There are two analysts with lower price targets, both at $200. Meanwhile, the most bullish of the 12 analysts, who have the equivalent of a buy rating, has a $734 target.

The average target is $329.24, or about 22% below current levels.

The stock has soared 74% over the past three months and has run up 26% year to date, while the S&P 500 index SPX, -0.47%  has gained 8.4% the past three months and rallied 29% this year.

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